How Companies Use Corporate Gifts to Show their Core Values
Have you ever received a corporate gift that felt totally pointless and lacked a cohesive story? Oftentimes, organizations really miss the mark when it comes to gifting. So what makes a gift meaningful?
Gifts that are a reflection of a company's core values, otherwise known as values-based gifts, pack a greater punch and boost ROI because of one simple thing: they create an emotional connection with prospects, clients or employees. Instead of telling them what your company stands for, show them you actually practice what you preach with gifts that reflect your company's ethos.
For us, incorporating your company’s values is a natural part of the design process. As a female-founded company that works directly with hundreds of artisans and small business owners, our team is dedicated to sourcing the best products that represent the message you want to convey. Many customers have turned to us for this reason exactly - they're in search of custom corporate gift boxes that are meaningful and reinforce their personal and professional values - and ultimately inspire action!
We’re sharing some examples of past projects that were dedicated to a value-driven mission and that our clients saw (and in some cases, continue to see) huge return on!
Cresset Capital is a wealth management firm based in Chicago, IL. The "secret sauce" to Cresset's exploding success? A well-developed client nurture strategy. Cresset has been increasing their client retention and gaining quality referrals by incorporating our ongoing gifting platform into their customer experience by offering birthday gifts to their clients. But these aren't generic corporate gifts - in fact, Cresset's gift options are a direct reflection of their company's commitment to giving back to the community, particularly small business owners.
We created two custom client gifts for Cresset, both of which are designed as “gifts that give back." The gifts feature items from several small, female-owned, BIPOC-owned, or sustainable businesses. The cherry on top? With our advanced tech solutions, we created a custom branded landing page for Cresset clients to claim their gifts. All Cresset has to do is simply send the link to their clients, and we take care of the rest!
The gifts feature items such as...
- Candles by Bright Endeavors, a Chicago-based non-profit that employs young mothers in a transitional job training program.
- Notebooks by Appointed, an AAPI- and female- owned company based out of Washington, DC. These special edition notebooks were designed in response to the COVID-19 pandemic and Black Lives Matter, with proceeds going directly to World Central Kitchen and BEAM, The Loveland Foundation and the Conscious Kid, respectively.
- Cookies by Partake, a black- and female- founded company that partners with the Food Equity Initiative.
- Fair trade whole bean coffee by Coffee Manufactory, a signatory of the Transparency Pledge.
- Sustainably-harvested Chamomile tea by Rishi Tea
One of our favorite projects was with JibJab, a digital entertainment company based in Los Angeles, CA. They use technology to make things that make people laugh - namely with funny e-cards. Their mission? “Billions of happy people.”
So when they approached us for employee appreciation gifts, they were dreaming of a creative gift that would remind their employees to not take themselves too seriously. So we threw on our party hats - in JibJab fashion - and got to work! These gifts were designed to exude that company culture of fun, featuring:
- A magic 8 ball
- A "growable praise" plant kit
- Sugarfina champagne-infused gummy bears
- A collabsible water bottle by Que
- A pocket notepad by Appointed Co.
- A gold pen
- Sneaky hot pecans by Molly & Me
The Hoover Institution at Stanford University is a public policy think tank funded by donors who are dedicated to advancing policy ideas that promote economic opportunity and prosperity. We’ve had the opportunity to work with the Hoover Institution on several occasions to send gifts that express appreciation and reinforce a strong sense of community with to their large society of donors.
The first gift pictured was designed for a virtual toast, which was gifted in conjunction with a virtual cocktail hour they offered for the donors to connect, catch up, and celebrate the advancements of the Institution's mission - which without their donations, would not be possible. The gift featured:
- Two engraved copper martini glasses
- A copper cocktail stirrer
- Preserved lemon syrup by Morris Kitchen
- A branded box of chocolate-covered espresso beans
- Salted peanuts by Hope & Harmony Farm
- Branded insert with a specialty cocktail recipe to be enjoyed during the virtual party
The second gift was sent to all the donors to invite them for a virtual coffee chat. The gift contained:
- Custom branded notebook
- Salted caramel almond chocolate chip cookies by Lark Fine foods
- 12oz coffee tumbler with the Hoover Institution logo
- Custom branded pens
WHAT MATTERS TO YOUR COMPANY?
We're all about... Joy
Divvy, a financial software company headquartered in Utah, provides cloud-based accounting and expense management solutions for businesses.
Recently becoming a billion-dollar company, Divvy has a lot to celebrate! Citing the heart of their success as “a team that’s collaborative, cross-functional, and aligned with shared goals,” the company places huge importance on creating a fun, team-oriented workplace.
Divvy discovered our gifts on Reachdesk, a direct mail service that is integrated with their CRM. Because they were looking something a little more tailored to their specific needs, they reached out to us directly for a special, custom gifting request: a “2020 Olympics Viewing Party” gift box. We brought their vision to life, creating a gold medal worthy gift designed to inspire team bonding and camaraderie by bringing their employees together to cheer on Team USA at the Tokyo Olympic Games. Plus, through Teak & Twine's partnership with Reachdesk, we were able to make the gifts readily available to their team through their existing integration - simple as that!
Divvy employees were ready to cheer on Team USA with:
- White cheddar popcorn by Poppy
- Patriotic crew socks
- Team USA cap
- Olympic rings and torch temporary tattoos
- Pineapple rings by Candy Club
Chicken of the Sea, the iconic seafood packaging company, has been operating for over 100 years. Their mantra? “We are more than a seafood company. We are a Sea of Good.” That “good” is what guides their company - permeating everything they do, from their commitment to preserving seafood sustainability and protecting the Ocean, to their role as trusted seafood leaders in a quest to inspire “healthy living, healthy oceans.”
When they reached out in preparation for Employee Appreciation Day 2021, we were SUPER excited to help them make something really GOOD their "crew". Given that 2020 had been a particularly challenging year due to the pandemic, they wanted to send a wellness-themed gift that would reinforce their company culture by letting their 250 employees know how much they value them and their wellbeing. Inspiring self-care, the gift featured:
- Biodegradable fitness towelettes by Well-Kept
- The Sea candle by Bright Endeavors
- Exercise band
- Custom Chicken of the Sea branded crew socks
- Matcha-Ginger Fizz tea by Rishi
Put your money where your values are
Our gifts are so much more than pretty - we help our clients use gifts as an opportunity to communicate who important messages about who they are and what they're all about. That's why they work. When a company not only knows what they stand for but also implement those values into their sales, marketing and leadership strategies, they increase their competitiveness as both an employer and in the marketplace. Don't waste your time or money on generic gifts just for the sake of gifting - instead, we'd love to hear what matters to your company and help you prove it with gifts that work.
Let's talk gift ideas
Let's work together to customize gifts that are perfect for your company. Connect with an account manager with the form below or by calling: 571-347-7582