Four Ways Zendesk Uses Custom Gifting

We know from our own experience that quality relationships are the most important part of building a successful business. We understand that nurturing customer relationships in meaningful ways not only leads to happier customers but also repeat business and those ever-wonderful referrals!

We also understand the power of a gift in nurturing relationships. Did you know that 77% of business gift recipients said receiving a gift makes them feel appreciated?

A direct mail campaign can be a great way to nurture customers through gifting and remind customers that they’re valuable to you. When Zendesk’s sales team wanted to launch a campaign to do just that, we helped brew up the details. 

Since Zendesk’s goal was to connect with a diverse group of customers, landing on a kit design and contents that would be widely loved was critical. Enter (most) everyone’s favorite morning pick-me–up: coffee!

Zendesk believes in making other people’s lives better—both through its products and in its everyday interactions. One way we’ve helped Zendesk live this out and ultimately strengthen relationships with its employees is through gifting: to celebrate birthdays, to say thank you for a job well done, and perhaps most fun of all, to add an element of surprise to team-building events. 

Hey, simply showing employees appreciation through gifts goes a long way!

Some of the most impactful projects we've worked on include gift boxes for employees for occasions just like these, outside of the traditional holiday gifting season. When team members aren’t expecting to receive a gift, they’re more likely to be surprised and delighted by the gesture!

In today’s world, virtual events are likely here to stay. Although connecting virtually provides more flexibility than ever before, we understand virtual events come with their own set of challenges compared to their live counterparts. 

While there may not be a replacement for the relationships built over a shared meal or the synergy that comes from being in the same room with colleagues, incorporating gifting into a virtual event can help build a memorable, engaging and more valuable virtual experience. In fact, research shows people value something that they can see and touch 24% more than something they can only see. This helps explain why adding a tangible element, like a thoughtfully curated gift, is a great way to amp up a virtual meeting or conference!