PR BOXES & INFLUENCER KITS
Built to be unboxed. Designed to be shared.
We help brands build unboxing experiences so good, the content pretty much creates itself.
WHY PR PACKAGING MATTERS
The unboxing IS the campaign.
We hear this a lot from brands before they find us:
It looked great in the brief. The concept was there. The execution…not so much. A beautiful campaign idea deserves packaging that actually delivers on the promise – not something that looks like it was assembled in the supply closet.
We sent 200 kits and got 3 posts. If influencers aren’t reaching for their phone the moment they open it, the moment is already gone. The best PR mailers make posting feel irresistible, not obligatory.
We didn’t have time to do it right. Product launches wait for no one. Campaign timelines are brutal. And trying to source, design, assemble, and ship PR kits in-house is a full-time job nobody signed up for.
What if your next PR send was the one people actually couldn’t wait to post about?
Not to ruin the surprise, but it can be.
01 — Concept
02 — Build
03 — Ship
Next thing you know, your launch is trending and your inbox is full of tags and 10/10 reviews.
Launching a campaign soon?
PR kits designed to get posted.
Or it didn’t happen.
Product Launch Mailers
Influencer Seeding Kits
Luxury PR Packaging
Event & VIP Mailers
Wellness & Lifestyle Kits
Curated PR boxes featuring wellness products, self-care essentials and branded merchandise with a genuine POV.
Fully Custom Packaging
WHY TEAK & TWINE
We go way beyond putting your products in a box.
The most effective PR mailers don’t just look good – they feel intentional from the moment they arrive. Every element part of the story. Every detail deliberate. And every unboxing beautiful enough to make someone reach for their phone.
We combine polished packaging design, thoughtful product sourcing, and seamless campaign logistics to help brands create PR kits people actually want to open, photograph, and share.
And while your campaign is running, we’re handling everything behind the scenes. Kitting, fulfillment, address management, shipping – all of it. On time. On brand. And always ready for its close-up.
Because any brand can deliver a PR mailer. We make sure yours earns its spot on the social calendar.
Launching a campaign soon?
Gifts that mean something.
Slate
The Goal
Reach B2B social media professionals through a PR campaign that acknowledged their world — without a hard sell in sight.
The Gifts
A “Social Detox” kit built around the one thing social pros never get enough of — a real break. Digital detox cards, a one-line-a-day journal, calming tea, a candle, and a Brick tech tool, all packaged in a box stamped “Do Not Disturb Mode: On.” The notecard said it all: “Hey social pro, we know the scroll never stops, but you deserve a break. Log off. Recharge. And enjoy being a little offline. With love and zero revisions, Slate.”
The Outcome
A physical marketing moment that felt like a genuine nod of understanding rather than a pitch — which made it land infinitely harder. It made professionals feel surprised and truly seen from a brand that gets their world, and because of that, the social media posts were rolling in. Which for Slate, was the whole point.
Ryder
The Goal
Seasonal, nostalgic PR kits that made potential partners and clients stop, smile, and actually remember the brand — send after send after send.
The Gifts
The most recent in an ongoing series of memorable Ryder sends: a nostalgia-packed PR kit built around a custom 3D ViewFinder loaded with branded Ryder images telling the story of Why Ryder — alongside an Etch-A-Sketch and a branded pen. The packaging set the tone perfectly: “A new vision for your supply chain journey starts here.”
The Outcome
A supply chain company that showed up in people’s mailboxes feeling like a childhood memory — and a brand moment nobody threw away. For Ryder, it was the kind of PR gifting that turns a cold prospect into a genuinely warm one.
Flynn O'Hara
The Goal
A 50th anniversary gift for 1,800 partner accounts — their product, our packaging and logistics muscle to get it there perfectly.
The Gifts
Flynn O’Hara had already sourced the product — a high-quality insulated travel mug with their iconic logo — but needed a partner to handle everything else and make the unboxing, unbeatable. We received the mugs directly at our warehouse, built custom 50th anniversary packaging around them complete with a branded insert and custom brochure, hand-packed all 1,800 individually with crinkle paper cushioning, and shipped every single one to its destination.
The Outcome
1,800 anniversary gifts landed safely at partner accounts across the country — beautifully packaged, perfectly executed, completely off Flynn O’Hara’s plate. Proof that sometimes the best gifting partner is the one that makes your vision actually happen at scale.
Let’s make your PR packaging impossible to ignore.
And even harder NOT to post.
Tell us what you’re planning — influencer kits, branded PR mailers, product launch boxes, or large-scale campaign fulfillment. We’ll handle the rest.
PR & Influencer Gifting FAQs
What kind of gifts do brands send influencers?
Brands often send curated products, branded merchandise, wellness items, apparel, snacks, beauty products, tech accessories, and custom packaging experiences designed to align with a campaign or launch.
How does packaging impact influencer social sharing?
Packaging plays a major role in how influencer gifts are perceived and shared online. Thoughtful presentation, custom inserts, elevated materials, and cohesive branding help create more visually compelling unboxing moments that encourage social engagement.
How much do influencer PR mailers typically cost?
PR mailer budgets vary widely depending on the products, packaging complexity, quantities, shipping destinations, and customization involved. Some campaigns focus on broad influencer seeding, while others prioritize highly customized VIP experiences.
How many influencers should brands include in a PR campaign?
The right number depends on your campaign goals, audience, and budget. Some brands focus on smaller, highly targeted influencer lists, while others execute large-scale national campaigns with broader reach.
How long does it take to create and ship custom PR boxes?
Production timelines depend on product sourcing, packaging complexity, quantities, and shipping requirements. We help clients plan realistic timelines while managing production, kitting, and fulfillment from start to finish.
Does Teak & Twine handle sourcing, kitting, and global shipping?
Yes. We manage product sourcing, packaging production, assembly, warehousing, fulfillment, domestic shipping, and international logistics for PR campaigns and influencer gifting programs.
How do you create a memorable unboxing experience?
The most memorable unboxing experiences combine thoughtful product curation, elevated packaging design, strong visual storytelling, and attention to detail. We help brands create PR packaging that feels cohesive, intentional, and highly shareable.
