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Popular Gifting Trends For 2024

Blog | Corporate Gifting

Popular Gifting Trends For 2024

In the world of corporate gifting, things are always changing, and new trends are popping up all the time — but luckily for you, our team of trend forecasters has been staying on top of it for you! In this blog post, we’re sharing the most popular gifting trends every company needs to know for corporate gifting in 2024.

From going green with sustainable products, to supporting small businesses, to pampering recipients with self-care goodies and unforgettable experiences, to the top tech gadgets and accessories, we’ll explore it all. 

Whether you’re thinking about sending client appreciation gifts, or awesome custom swag boxes for employees, or need some cool ideas for how to make your conference more interesting — keep reading! We’ve got all the top gifting trends you need to know this year. Let’s dive in!

Trend #1: Gifts with Sustainable Products

In recent years, there’s been a big shift in attitude towards sustainability and the environment. And corporate gifting is no exception! More and more folks are paying attention to the kind of products they use, the types of businesses they associate with, and how those have an effect on the environment. Companies are catching on, and that’s why one of the most popular corporate gifting trends for 2024 is sustainable gift boxes. 

So, how do you make your next corporate gifting project more sustainable? Here are a few easy, actionable tips for going green this year: 

  • Eco-Friendly Packaging: Ditch the plastic and go for eco-friendly packaging materials like recycled paper and biodegradable branded packaging options
  • Reusable Swag: Opt for cool company swag like custom tote bags or reusable branded water bottles that encourage reuse and recycling 
  • Support Sustainable Businesses: Commit to sourcing gifts from businesses with sustainable practices and avoid products that could be harmful to the environment   

By jumping on the green gift train, companies show they’re not just about business but also about making the world a better place. 

Need some ideas for going green? Check out these

Sustainable Brands

Conscious Step
We partner with Conscious Step for a lot of our projects that feature custom socks. What's awesome is that all of their socks are sustainably and ethically made, and every purchase is donated to a deserving charity. All of their products are organic, fair trade, and vegan certified. What's not to love?!
Herbivore Botanicals Skincare
Based in Seattle, Washington, Herbivore Botanicals is a natural skincare brand that makes its products, ingredients, and packaging as safe and gentle on the planet as they are on your skin. All of their formulas are made from natural, high-quality ingredients that are ethically sourced and as biocompatible as possible. Their Coconut Milk Bath Soak is one of our most popular self-care items. You can find Herbivore Botanicals products in our best-selling premium gifts like The Spa Day and The Retreat.
Equator Coffees
Equator Coffees is a women and LGBTQ+ founded coffee roaster that believes coffee can be a force for good (we are firm believers in that, too – especially in the early morning 😉). As California's first Fair Trade-certified coffee roaster in 1999, Equator has stood at the forefront of the sustainable coffee movement. As you could probably guess, coffee is one of the most requested products for corporate gifts and conference swag. Bonus points if you include a branded mug for your recipients to sip their coffee in style!
Que Water Bottles
One trend that will never go out of style: staying hydrated! We all know hydration is key, and Que’s collection of collapsible, fashionable and reusable branded water bottles have catapulted into popularity for their convenience, sustainability and design. Que bottles are popular for company swag because the recipient can keep it forever! Plus, we can even add your logo to ensure you to stay top of mind loooong after the gift is sent.

Trend #2: Supporting Small Businesses

In the world of corporate gifting, supporting small businesses has skyrocketed to stardom — making it one of the top corporate gifting trends for 2024! People are all about championing local economies, nurturing entrepreneurship, encouraging inclusivity, and being a force for good. And they expect the companies they work for to do the same!

When considering unique corporate gift ideas for the next time you’re sending employee gift boxes or client appreciation gifts, consider these points about supporting small businesses: 

  • Unique Products: Make your corporate gift boxes stand out from the crowd with small-batch, artisanal products from small businesses — your recipients will be delighted to receive something truly special and unique
  • Small Business Stories: Small businesses often come with amazing backstories, showcasing the passion and unique journey behind their products. Sharing these stories with recipients creates a deeper bond and shows how committed companies are to authentic and meaningful businesses.
  • Inclusivity: Show your commitment to diversity and inclusivity by including products from business owners of all kinds, like Black-owned businesses, LGBTQ+ owned businesses, AAPI-owned businesses and more. After all, your recipients are from all walks of life — so the gifts you give them should reflect that, too! 

When companies rally behind small businesses, they’re not just scoring unique gifts for clients and employees — they’re also giving local economies a high-five! 

Need some inspiration? Check out our

Small Business Products Collection

Partake Foods
Partake Foods was created in 2016 by Founder and CEO Denise Woodard, a Black & Asian American woman. Offering a selection of delicious, allergy-friendly snacks, Partake gives peace of mind to those with dietary restrictions... and evokes that "how is this SO good?" enjoyment to everyone else! Everything they make is certified gluten-free, non-GMO, vegan, and free of the top 9 allergens (wheat, tree nuts, peanuts, milk, eggs, soy, fish, sesame, and shellfish).
Appointed Co.
High-quality notebooks by Appointed are one of our most popular branded products, and for good reason — they’re stylishly simple, functional yet beautiful, and eco-friendly. This is exactly what Suann Song, founder & CEO of Appointed, was going for when she launched the company back in 2015. Six years later, the Asian-American, female-founded brand now offers a suite of high-quality desktop and paper goods and has its very own flagship store in Washington, DC.
Beekman 1802
What do you do when you inherit a herd of goats? 🐐 Well, if you're Josh Kilmer-Purcell and Brent Ridge, you'd create Beekman 1802, a beauty brand that has built all of it’s clean, clinically-proven formulas for sensitive skin around - you guessed it - goat milk! In addition to their wildly successful skincare line, the couple also published The Beekman 1802 Heirloom Vegetable Cookbook inspired by the delicious, seasonal vegetable recipes they enjoy on their farm. Books, and especially cookbooks, are always a good idea. Talk about the gift that keeps on giving!
Diaspora Co. Spices
In 2017, Sana Javeri Kadri founded Diaspora Co. with a big goal in mind: to grow a radically new, decidedly delicious, and truly equitable spice trade. Today, Diaspora sources 30 single-origin spices from 150 farms across India and Sri Lanka. Committed to creating a more equitable food system, Sana and her team proudly pay their farm partners an average of 6x above the commodity price, providing a living wage and in some cases, healthcare to farm laborers. We fell in love with their Guntur Sannam Chilli spice blend, and so have many of our clients. It's a great addition to any food-themed corporate gift box!
Silver Needle Tea
One of our (and our clients’) favorite products? Perfectly packaged tea by Silver Needle Tea Co.! Based in NYC, this female-founded company was started by Lucy Yung in 2014. After realizing that pure tea was impossible to find in the U.S., Yung was determined to fill the gap in the market. Now, Silver Needle offers a variety of single estate teas sourced directly from China, Taiwan and Japan. Their distinct, elegant packaging was specifically designed “ready for gifting” — so it's only natural we would include them in our curated gift boxes!
Zach & Zoë Raw Honey
Zach and Zoë Sweet Bee Farm is a Black-owned and operated apiary and raw honey purveyor based in New Jersey. What started out as a personal wellness project to alleviate their son's allergies has become a full-blown operation, dedicated to bringing natural, nutrient-packed honey to the masses. They sure are busy bees over there! 🐝 This sweet treat has found its way into hundreds of our corporate gift boxes, and is now one of our most requested products! Sometimes we even add in a honeycomb stirrer and branded mug, just for good measure. Find Zach & Zoe in our popular housewarming gift box!

Trend #3: Self Care Gifts

We live in a crazy, fast-paced world, so it’s really no surprise that self-care has become a top priority for most folks! Work/life balance, mental health, physical activity, taking care of your overall well-being — all of these self-care concepts have been embraced in recent years, and are increasingly normalized (and even celebrated!) in the workplace.

That’s why health, wellness, and mindfulness have emerged as a top corporate gifting trend in a lot of 2024 holiday gift guides. So if you haven’t already, go ahead and hop on the self-care and wellness train, because we’ve got a feeling this trend is here to stay — and we are here for it! 

Thinking of ways to inspire a little self-care through your next corporate gifting campaign? Here are some ideas to consider:

  • Luxurious Spa Products: One of our favorite luxury corporate gift ideas is surprising your recipient with the gift of a spa day — without even leaving the comfort of their home. Bring the spa to them with luxe products like scented bath salts, high-quality skincare, and artisanal soaps. Discover our collection of spa gifts for more inspiration!
  • Mindfulness & Meditation Gifts: Inspire mindfulness with thoughtful gifts like meditation cushions, guided meditation apps, stress-relief products, coloring books, and more. It’s all about helping recipients find their inner peace and dialing down the stress in their lives. Check out our collection of wellness gift sets for more ideas!
  • Fitness and Health: Support your employees’ health and well-being with gifts that inspire health and fitness! This could include fitness trackers, yoga mats, resistance bands, branded headphones, healthy snack subscriptions, or gym memberships. After all, healthy employees = happy employees!

By dishing out these self-care goodies in their corporate gift game, companies are showing they care about the well-being of their clients and employees.

Need some inspiration for recharging? Check out these

Self-Care Gift Ideas

Intelligent Change Mindful Gifts
Made famous by The Five Minute Journal, Intelligent Change is a global wellness lifestyle brand based out of London, England. Dedicated to helping others live a more mindful, fulfilling life, the brand creates elegant, functional products designed to encourage positive, life-changing habits. One of our most popular gift boxes, The Mindful Moment, includes their Mindful Affirmations cards, which provide weekly doses of inspiration to increase self-care and mindfulness. This luxury corporate gift box also comes with other goodies like a custom logo candle and a gold candle snuffer.
Palermo Body
Palermo Body is a collection of truly natural skincare products made by hand in small batches in Brooklyn, NY. Founder Jessica Morelli views self-care as an intrinsic human need, and she created Palermo Body to provide skincare that nourishes the skin, stimulates the mind, and comes directly from nature, making the process of caring for yourself something to look forward to each day.

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Trend #4: Experience Gifts

One of the most popular corporate gifting trends in 2024 is allll about experience gifts. You know, gifts that are centered around a special experience or activity for your recipients to enjoy. 

Research has shown that gifts that are designed around a specific experience can bring you and the recipient closer — even if you don’t directly experience the gift with your recipient. It’s all in the psychology of gift-giving!

Experiential gifts are so special because they’re so much more than just “stuff” — they can play a key role in spreading joy, fostering connection, and encouraging bonding. Which is so refreshing in today’s world! 

Typically, our corporate clients pair special events and activities they’re planning with a custom corporate gift to complement or enhance the experience they’re trying to create. Here are some ideas for your next experiential gifting campaign:

  • Personalized Experiences: Are you surprising your clients or employees with tickets to a baseball game or cooking class? Instead of sending them an email with details, send a fully custom, on-theme gift box to get them really excited! 
  • Company Retreats: Planning a company retreat in a special location? Whether it’s a chic mountain escape or a seaside getaway, welcome attendees in style with curated gifts like custom t-shirts and custom sweatshirts! Include all the essentials they’ll need during their stay to show you’ve thought of all the details.

In a world full of stuff, it’s these special moments that mean the most. So, experiential corporate gifting is definitely a trend that’s here to stay.

Need some inspiration? Check out these

Experience Gift Examples

Company Retreat Gifts
Want to take your conference, event or company retreat to the next level? Try surprising attendees with an eye-catching gift that goes along with the event's theme! These bright, fun gifts we made for Holland & Hart LLP are a great example! They were planning a company retreat in Arizona and wanted gifts with a fun, local vibe that their attendees could use during the retreat!
Special Event Gifts
Surprise your clients with tickets to a game to root on their home team! These Redsox-themed custom client gifts for Legal & General's Boston-based clients were the perfect way to kick off the start of baseball season. Throw in the gameday tickets, and it’s the perfect gift — and experience — they’ll never forget!
At-Home Experiences
Looking for the perfect gift for clients and employees that they can enjoy at home with family and friends? Surprise them with a movie night gift box! With gourmet popcorn, cheddar cheese topping, movie trivia, and more, it’s cozy, fun, and full of keepsakes your recipients can keep and use long after the popcorn’s all gone!

Trend #5: Tech Gifts and Gadgets

Did you know 41% of people prefer tech gadgets over other products in corporate gifts? So, it’s no surprise that tech gifts and gadgets are one of the most popular gifting trends, especially for custom gifts for tech executives!

Tech accessories like wireless chargers, branded speakers, tracking tags, and branded headphones are some of the best corporate gift ideas because they really have it all: they’re useful, there’s lots of opportunity for branding and customization, and they add a touch of luxury to client appreciation gifts and gift boxes for employees. 

Get ready to nerd out! Take a look at these

Popular Tech Gifts & Gadgets

Branded Speakers
DJ, play that song! Branded speakers are a great tech accessory to include in your next corporate gifting send. Both practical and stylish, your recipient is sure to use it over and over again! Dataminr included them in these custom cocktail kits for their company happy hour event to get the party started!
Wireless Headphones
Fun and functional, wireless branded headphones are always a good idea! They pump out great sound while subtly showing off your company's logo, making them a gift that keeps on giving — both in entertainment and as a reminder of your awesome gift-giving skills! Mindtickle didn't miss a beat with these awesome branded handphones in their recent corporate gifting send!
Portable Chargers
Portable wireless chargers are the ultimate tech gift for those on the move. They pack convenience into a compact form, so your recipients can stay powered up wherever they go! With no need for messy cords, these chargers are a sleek, hassle-free way to keep smartphones and gadgets juiced up. Dribbble knows the drill!

Trend #6: High Quality Swag

Step aside, branded pens and lanyards. High-quality swag is all the rage this year!

It’s no secret that company swag has gotten a bad rap in the past. Whether it’s an outdated mousepad or a cheap, flimsy pen that barely has any ink, it’s no wonder swag sometimes feels a little… blah.

But there are SO many ways to step up your company swag! After all, swag is one of the top trending gifts in 2024 — especially for employees and teams.

There are all kinds of swag items to offer, from tote bags to custom socks to branded mugs, so it can be challenging to know where to start. But when it comes to what swag to give in 2024, you definitely want to focus on high-quality products when possible. Think of things like custom logo blankets, branded luggage, branded speakers, logo cutting boards.

For Some Sweet Swag Ideas Check Out 

Popular Swag in 2024

Cozy Branded Blankets
For a corporate gift that's a little unexpected, opt for a high-quality custom logo blanket! From herringbone knits to super-warm fleece to classic cotton, the options are endless! Add your company logo for that branded touch. Blankets can be custom dyed, embroidered, or printed with your logo — don't worry, we handle all those logistics for you!
Luggage with Company Logo
Do your clients and employees travel often? Whether it's for business or pleasure, make sure they travel in style with beautifully branded luggage. After all, what better way to promote brand recognition than to have your most well-traveled clients and employees sporting your logo through every airport and train station? That's what we call traveling in style!
Luxury Branded Cutting Boards
When in doubt, kitchen accessories are always a good idea! Especially beautiful wooden cutting boards - they are actually one of our most popular gifts for clients! Practical, stylish, yet unexpected, this is an item your recipient will cherish for years to come. A custom engraved logo also makes for an unforgettable gift!

Trend #7: Custom Mailer Boxes

If you know us, you know we’re alllll about branded packaging. From custom gift boxes to branded gift box sleeves to custom stationery — we do it all. After all, premium packaging is one of our top gifting tips and is truly what makes a GOOD corporate gift!

One of the latest trends we’ve noticed is an increase in the popularity of customized mailer boxes. Custom mailer boxes, also known as shipping boxes, are typically cardboard boxes that are custom-dyed or floodprinted.

Often representing a company’s logo or brand colors, custom shipping boxes are a great way for brands to increase brand awareness, improve customer experience, AND reduce costs. Now that’s a win-win-win!

Check out some examples below of custom mailer boxes we’ve designed for clients in the past!

Packaging to impress! Stand out with these

Different Branded Mailer Boxes

Custom Logo Shipping Box
If you want to cut down on shipping in a meaningful way, then using a custom logo shipping box is the way to go! We'll simply stick the shipping label on the back of the package and your recipient will enjoy a full branded experience without extra shipping materials. What's not to love?!
Printed Mailer Box
Printed mailer boxes are great because they come in all different shapes and sizes depending on what your packages will contain. Get custom dimensions, high-quality full-color printing, special designs, and more.
Branded Corrugated Cardboard Boxes
Send gifts and swag inside of corrugated cardboard boxes with your company colors and logo! Corrugated cardboard is made of sturdy layers that will protect the contents of your package, so you can rest assured your recipients will have the best unboxing experience.
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