CASE STUDY

Virtual Event Gifts

WSJ. Magazine

OVERVIEW

When WSJ. Magazine took its annual Innovator Awards ceremony virtual in 2020, we created an at-home experience that was just as luxe as the usual, star-studded affair. The result was a one-of-a-kind, carefully curated, experiential gift box customized down to the last detail.

EVENT DETAILS

WSJ. Magazine’s 10th Annual Innovator Awards took place on November 10, 2020. The ceremony honors visionaries in a variety of fields that include Architecture, Television, Philanthropy and more. In years past, the event took place at the Museum of Modern Art, but due to Covid-19 constraints, the luxury lifestyle magazine held the ceremony virtually. Guests were invited to tune in to the live event which showcased a special documentary to reveal this year's Innovator Awards winners.

GIFTING SPECIFICS

• QUANTITY: 250
• THEME: An elevated "movie theatre" experience
• COLOR SCHEME: Black & white

CONTENTS

This luxury corporate gift was designed to be enjoyed for movie night at home while simultaneously recreating the luxurious feeling of a black tie event. The gift box arrived to each recipient's door complete with a new copy of WSJ. Magazine Innovators Issue, the Innovator Awards event program, as well as a selection of five gourmet snacks - popcorn, gummy bears, beet chips, caramels and a dark chocolate bar.

PACKAGING

The real show-stopper here was the head-to-toe custom design and packaging. Each gift box featured a sleek black faux leather exterior with embossed logo, a specially crafted tray insert to create a multi-layered gifting experience, and finally a fully customized packaging suite with a stunning black and white color scheme - a specific request of our client that we made come to life in collaboration with Bella Forte Designs.

WHAT THEY SAID

"Thank you again for all of your incredibly hard work and patience with us on this project, the boxes were a hit and we received lots of great feeback that they were the most luxe event boxes people had ever seen!"

"CHEERS and a HUGE THANK YOU to Teak & Twine! You women are amazing - we really can't thank you enough."