Hey [insert first name here]! We wrote this entire blog post JUST for you.
Okay, fine, we’re exaggerating. But this blog post has been written by a real human (this human, to be exact) for people like you, who want to learn how to leverage the power of personalization in unexpected ways in the B2B space.
Did you know that 72% of B2B customers expect personalized content throughout their customer experience? It’s true! Personalization isn’t just a buzzword — it’s a secret weapon for making your customers happier (and getting them to take the action you want them to!)
In the age of AI, creating a super personalized experience is actually pretty easy (sometimes scary-easy). With the ability to analyze data and automate all kinds of tailored experiences, there’s tons of software that can help B2B companies make impersonal transactions feel totally… personal!
But personalized content shouldn’t just apply to on-screen interactions! After all, personalization is all about delivering the right message to the right person at the right time — and what better way to do that than through personalized corporate gifts?
of B2B customers expect personalized content
more revenue is achieved by companies who prioritize personalization
more likely to do business with a company that delivers tailored experiences
How to Personalize Your Corporate Gifting Strategy
Sure, business gifts are nothing new. But the ways businesses give gifts have changed drastically over the past few years.
From e-gifts to company swag stores, corporate gifting in the digital age has reached new heights. And companies are spending thousands of dollars every year on corporate gifts and company swag — but could they get a bigger bang for their buck?
Why not take the lessons we’ve learned from automated B2B personalization and apply them to corporate gifts and swag? By using the power of personalization, companies can make their gifts pack an even bigger punch!
Here are some unexpected ways to leverage personalization in your corporate gifting strategy (at every budget)!👇
Handwritten Notes
Hear us out — sometimes, all you need is a handwritten note. Sure, it sounds obvious, but think about it: when was the last time you even received a handwritten note?
This simple gesture is often overlooked, but if we’ve learned anything over the years, it’s that sometimes less is more. And if you’re not in the market for personalized corporate gifts, a simple note may be just the thing you need!
Why we love a good ol’ fashioned note:
- They’re timeless
- They’re unexpected
- They can make a big impact on a small budget
In an increasingly disconnected world, don’t underestimate the power of a handwritten note.
Virtual Coffee
If handwritten notes are out of the question for your high-volume business, we totally get it.
For something that’s easier to scale, can be automated, and is relatively low-cost, consider treating your recipients to a cup of coffee (without having to leave your house). But how? We’re glad you asked! Take this example:
You just won over a new prospect (yay!) and the customer onboarding process officially begins. They enter into an automated email sequence with a demo and instructions on how to get started.
When you invite them for a kick-off call, you send them a coffee gift card so you can treat them to a cup of coffee during their virtual meeting with you.
This simple gesture shows you’re willing to go the extra mile for your customers.
Why this makes for a great personalized corporate gift:
- It’s interactive
- It’s a thoughtful gesture
- It’s scalable at a relatively low cost
Talk about the perfect way to give your customers a little boost!
Customization & Packaging
Okay, so let’s say you’re already sending corporate gifts on the regular, but you’re looking for ways to make them feel a little more personalized. One of the easiest ways you can do this is through customization and packaging elements.
There are endless possibilities when it comes to branded packaging, so here are some of the best options for giving corporate gifts a personalized touch:
- Foil-pressed logos, initials, or other messages (like on a branded notebook)
- Embroidered designs (like on a custom blanket)
- Engraved or hand-etched designs (like on a wooden cutting board)
- Branded packaging with a personalized note card
- Flood-printed boxes with a special greeting
Why we love customization & packaging elements:
- It’s personal yet professional
- There are tons of options to choose from
- It’s easy to incorporate into your existing corporate gifting strategy
When it comes to gifting, the packaging serves as the “first impression” — so don’t skimp on this crucial detail!
Video Messaging
We’re so glad you’re still reading this post, and you should be, too — because we saved the best idea for last!
Personalized video messages just might be the secret weapon your corporate gifting strategy desperately needs. Here’s the idea: Your company is about to make a big announcement or launch a new product feature. You’re sending out a bunch of gifts and swag for the occasion — and on the card insert, there’s a QR code that links directly to a video of the CEO dropping the big news.
Now THAT’s something they’re not gonna forget! In fact, people retain 95% of a video’s message compared to 10% when reading the same message in text version. Soooo it’s safe to say that video packs a MUCH bigger punch!
Why we love personalized video messages:
- They’re hip & relevant
- They bring your gift to life & humanize the experience
- They’re great for multiple use cases
The best part is that it doesn’t have to be some high-quality production in order to make an impact, either. Just work with what you got!
Speaking of video, check out the video below featuring Teak & Twine Account Director, Kris Swanson. She’s sharing 4 unique ideas for incorporating video into your next corporate gift send! 👇
Welcoming new hires with a custom swag kit is always a good idea! Take it up a notch by including a QR code that includes a video message from their manager officially welcoming them to the team!
Your holiday corporate gifts are about to get even MORE warm and fuzzy! Add in a holiday card linking to a video from the CEO wishing everyone a happy holiday season!
With our Gifting Portals, you can add a video directly to the page where your recipients go to claim their gifts — making their gifting experience a whole lot more personal!
Wrapping It Up: Personalized Corporate Gifts
Well folks, there you have it. There are tons of ways to leverage the power of personalization in 2024 — especially when it comes to your corporate gifting strategy.
Be sure to keep these creative ideas in mind this year as you think about personalization throughout your customer journey.
After all, studies show companies that make personalization a top priority generate 40% more revenue than their counterparts.
So get that money, honey! And if you need a corporate gifting partner to help along the way, you know where to find us.
Written by Molly Ledwith. Published February 2024.
