GIVE GIFTS AND GET GAINS
5 tips for client gifting!
GIVE GIFTS AND GET GAINS
5 tips for client gifting!
Did you know...
- 89% of CEOs believe that business gifts bring people closer together
- 77% of business gift recipients said receiving a gift makes them feel appreciated
- 71% of people say that unique gifts encourage them to continue to do business with the sender
We know from experience, relationships are the most important part of running a successful service-based business! The more you invest in nurturing your client relationships, the more likely your clients are to become repeat customers, expand the scope of their projects, and score you that referral!
Here are five simple, effective tips for crafting a client gifting experience.
Incorporate client gifting to enhance your sales strategy
Are you incorporating high-quality, on-brand gifts into your sales cycle? Your client nurture sequence? Your overall strategy? More often than not, companies are missing out on deals, repeat business and revenue gains because they're missing that "special touch." Think about it:
Let's say you’ve closed a deal... great! Then there’s that lull in the process before an order or project is complete. Don’t drop off the face of the earth! Remind clients they’re still top of mind and that their business is important to you. Sure, an email update is fine - but what about... a thoughtfully curated, customized gift? Simply showing your prospect or client that you've gone out of your way for them can be SUPER impactful - and will ultimately set your company apart from competitors.
There are certain points throughout the client journey where that special touch is especially crucial:
- Holiday season
- Personal and professional milestones
But depending on how many clients your company has, this can feel like a huge undertaking - that's where we come in. Our advanced tech solutions and ongoing gifting platforms make it easy for you and your team to seamlessly send gifts throughout the client journey.
Set a budget with the full lifecycle of the client in mind
Client gifting can be an investment! But really, how much should you spend?
When determining your budget, consider the full life cycle of the client relationship. This ensures that you’re able to show your gratitude throughout the client experience. At some point, you may want to invest in a larger gift, while a handwritten card is a perfect gesture for others!
As a general rule of thumb, spending between $50-$200 per business gift is perfectly acceptable. Anything less can feel cheap - on the other hand, anything more can feel excessive. Of course, this all depends on the business relationship.
Another thing to keep in mind - recipients can only estimate the cost of the gift. So think quality over quantity when it comes to client gifting - as well as packaging and presentation.
Include quality products that represent your ethos
Oftentimes, the reason those branded swag gifts get you nowhere with clients is because they don’t inherently mean anything nor do they represent your brand in a thoughtful way. Instead, consider gifts that are not only practical, but also represent your core values as a company.
If your company prides itself on sustainability, incorporate items from sustainable producers. If your emphasis is diversity, include products from BIPOC and other minority-owned businesses. If your mission is to give back to the community, support small and local businesses by incorporating their work into your gifts.
Client gifting that embody your company’s ethos will get you much more effective results throughout the client journey, as it demonstrates dedication and commitment to making a positive impact in a tangible way.
Don't skimp on branding & packaging
Presentation is everything.
Seriously, you don’t want to skimp on branding, packaging & customization of your client gifts. Primarily, the exterior packaging is one of the most important parts of the overall gift. This is the place to let your brand shine and to communicate a level of luxury to the client before they even get to the contents on the inside.
Luckily for you, packaging design and presentation is our thing! We love adding thoughtfully branded touches to our gifts: printing, foil stamping, branding, engraving, embossing... you name it!
Pro-tip: Add a personal touch! Consider including a short note about why your company chose these products for them or the story behind the gift. We're always happy to include branded inserts with custom messages across different clients and occasions.
Previous clients are your warmest leads
Our biggest insider tip? GIFT YOUR PAST CLIENTS!
Oftentimes, companies are missing out on low-hanging fruit because their nurture sequence isn't well-developed or well-executed. But truthfully, your previous clients are your warmest leads.
What better way to surprise & delight someone than with a thoughtfully curated gift? This is a powerful tool in warming up a past client that may have fallen through the cracks as time has passed. Simply remind them that you value their partnership and collaboration, and watch the revenue start rolling in.
Ready to take the next step in your client gifting
We can't wait to hear about your project!
You can also get in touch by phone M-F from 9-5 EST: (571) 210-0894